Digital marketing is constantly evolving, from the tools available to the way we’re interacting online … 2019 is already keeping us on our toes. In a ‘blink and you’ll miss it’ world, it’s can be increasingly challenging to make sure your brand is seen … and more importantly, seen by the right eyes. Then once you’ve got your brand noticed, how do you continue to build your brand through meaningful online interactions with your audience? The key is to respect and understand them; Where are they online? What are they interested in? How do they interact online? Staying on top of the trends will help keep you one step ahead. Here are some online trends to consider in your marketing in 2019:
1. Content is still king (or queen – it is 2019 after all)
This isn’t new, but it is becoming increasingly important. Although final stats are still to be released, it was predicted by Business Insider that 30% of online users will be using ad blockers by the end of 2018. People are placing their trust in reputable and reliable content, rather than advertisements. This doesn’t mean there isn’t a space for ads anymore, it just means that an increased focus needs to be placed on regular, engaging and relevant content.
2. Voice Search is on the rise
Raise your hand if you received a Google Home for Christmas. We’re sure there’s a few of you out there … well actually, according to Business Insider Australia, Amazon had a record number of smart home devices sold during the Christmas period, and Google Home grew to become the 6thmost popular app on the Apple App and Google Play stores, suggesting many Aussies received a Google Home from Santa too. It is estimated that people will use voice-enabled devices to complete at least 30% of all searches without using a screen by 2020. What does this mean for businesses? Well your Search Engine Optimisation (SEO) must focus on keywords that people are more likely to use in conversation – often containing a question.
3. Social Media Stories
It started with Snapchat, but then Instagram, Facebook and most recently, YouTube, have jumped onboard the trend. Stories are only visible for a certain period of time (typically 24 hours), so it’s an opportunity to capitalise on FOMO (fear of missing out) as consumers will want to know what’s happening! Stories aren’t applicable for every business, so like any marketing activity, it’s important to keep your target audience in mind before you post.
If you need help differentiating between your content and your intent marketing, we can help. What’s more, we love everything online! We’re here to help. Contact us today on (03) 5975 3742 or drop us a line at firstname.lastname@example.org to get started.