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Peninsula Vet Care Website Development

Case Study | Website Development | Peninsula Vet Care

Peninsula Vet Care (PVC) wanted help to turn its ruff-around-the-edges website into a user friendly and all-round paw-some site. Having had a recent brand refresh, this was a great opportunity to align the digital world with the real world and increase brand recognition.


PIER started by taking a holistic view of the veterinary industry with thorough stakeholder meetings and extensive research to understand the wants and needs of PVC’s customers. With five vet clinics and one emergency referral hospital, it was essential that PVC website visitors are well informed and able to easily browse information. With a detailed sitemap, defined wireframes and an on-brand design, PIER gave PVC the confidence to spread its online wings.


The ulti-mutt website for all animal lovers that’s easy to navigate, looks appealing and information-rich with resources and PVC’s services. Upon launch, PVC retrieved an audience that now spends 30% more time on its website. A very well-behaved website by anyone’s standards.


Website Development | Website Design | Industry Research | Copywriting | SEO


“PIER’s approach to our website project was great – they thought of everything and the result for us has been excellent. Our customers are well informed and have a better online experience with our brand.”

– Cameron Young, General Manager at Peninsula Vet Care