Lotus Doors wanted to take its new branding digital with a fresh website for the ANZ business. The content had to position the brand as market leaders, while the user experience had to work for multiple audiences - we’re talking Building Information Modelling (BIM) managers, Architects, Specifiers, Builders and Facility Managers (FM) – both existing and potential.
PIER got behind closed doors with the different users, holding focus groups, workshops and interviews to nut out what they needed. This research led to the inclusion of a product finder, tech bulletin and knowledge centre. From here an informed sitemap. including detailed wireframes with page layouts, structures and navigation, was created. Next stop was content that spoke to the audiences in their language, all key word researched and optimised for SEO, naturally.
The Lotus team were thrilled with the professional, user-relevant and responsive site. Thanks to understanding audience needs, traffic to access digital resources such as Revit files, tech specs and brochures is up, while newsletter subscriptions and online-generated leads have increased.
Website Development | Market Research | Copywriting | SEO
“We were thrilled with the detailed steps PIER took to ensure all aspects of the website were optimised, and their additional ideas and recommendations impressed us. We now have a strong, customer-centric digital presence; a huge support to our marketing initiatives.”
- Kate Hartigan, Head of Marketing and Customer Solutions at Lotus Doors