How to finance aged care is not an easy or fun conversation to have. Life Solutions wanted to encourage targets (and their loved ones) to start thinking about financial planning sooner with the positive message that if they did, it would empower them with more choice and opportunities when the time comes.
The ‘Open Doors to your Aged Care Future’ campaign was created and launched at Mornington Central Shopping Centre on the sliding doors to its main entrance. Running for two months, the local area marketing campaign was supported by a highly targeted online campaign to reach both the consumers and also the influencers and purchasers (children and loved ones). This was further supported through an educational blog targeted at loved ones about ‘how to talk to your parents about aged care’ encouraging conversations to start.
The outdoor campaign was seen by more than half a million people, greatly increasing brand awareness. The Facebook advertising campaign brought over 300 new leads to the campaign landing page. Moral of the campaign, don’t close the doors on offline advertising just yet!
Campaign Strategy | Concept Development | OOH Advertising | Online Advertising | Content Marketing
“PIER helped us reach the right people with our open doors campaign and we received really valuable leads during that time.”
- Tricia Hill, Director at Life Solutions