The Sports Injury Clinic (TSIC) got its head in the game when they became the first providers in the Mornington Peninsula and Frankston areas to be accredited by Complete Concussion Management Inc. (CCMI). CCMI helps clinics implement an evidence-based concussion management program for patients. TSIC wanted to shout about their CCMI accreditation to raise service awareness and recall.
We put our heads together to come up with a campaign strategy, outlining buying personas, channels, creative concepts and messaging to ensure TSIC was remembered when it mattered. We knuckled down to identify where our audiences of school principals, teachers, parents and local sport enthusiasts spend their time online. We implemented three Facebook campaigns, a Google search campaign and a LinkedIn InMail campaign. A landing page tracked campaign effectiveness and encouraged engagement with the TSIC brand.
The campaign performed exceptionally well. Click through rates for all campaigns were above industry benchmark with 5,702 clicks to the landing page. In total the ads were shown an impressive 285,942 times. That should jog some memories.
Campaign Strategy | Online Campaign Implementation & Management | Campaign Reporting
“We had a big uplift in concussion bookings during the campaign as well as general clinic appointments because of our strong online brand presence.”
- Pippa Hanson, CEO at The Sports Injury Clinic