As COVID-19 hit Australian businesses, SMART Business Solutions responded swiftly with a solid content marketing strategy, sharing blogs, hosting webinars and disseminating free knowledge to support SMEs throughout the crisis. But how should they maintain brand awareness with this new audience in a now digital-only marketplace? Online advertising was the solution.
Remarketing through social media and Google Ads enabled SMART to show adverts across Facebook, Instagram and third-party websites and apps, to people who have visited the SMART site, thus increasing SMART’s reach, brand recall and site revisitation. Through clearly understanding SMART’s target audiences’ drivers, we developed targeted audience profiling and highly tailored messaging to promote SMART’s credibility and personality. A campaign landing page was also built to support the aim of moving targets through from awareness to consideration.
After just one-month SMART has seen an increase of 35% in website traffic, made 50,000 brand impressions, reached 1,500 engaged website visitors and engaged 123 visitors who clicked through to the campaign landing page. A sound investment by anyone’s calculations.
Google Ads Management | Google Display Ads | Remarketing
“We are really happy with the results and encouraged by positive feedback, with prospects commenting that they had seen our brand pop up on reputable sites including on the Fin Review. It has certainly been a good investment for SMART and one that we will continue with.”
- Shannon Smit, Director at SMART Business Solutions