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Baxter Projects Brand Refresh

Case Study | Brand Refresh | Baxter Projects

After working with PIER to gain a deeper understanding of their market position, Baxter Projects wanted to renovate their brand to maximise appeal. A brand refresh was called for to ensure their logo and collateral represented their values and market position as a high-end commercial fit-out and refurbishment firm. 


The logo refresh was an evolution of their already established brand, creating a contemporary and fresh iteration of their previous logo. Maintaining a text-based logo helped retain existing brand recognition while applying a sophisticated typeface with a deeper, darker colour palette added to Baxter Project’s appeal as a luxurious brand. The letter ‘X’ has been tipped on its side to add dimension and depth to the logo and represents the key fundamentals of a build; the framework and structure.


The reconstructed Baxter Projects brand identity offers a stronger, more contemporary, representation of their business to the market. To ensure their new identity was carried through all streams of activity, PIER Creative also developed email signatures, business cards, a letterhead document, a business capability statement, project case studies and website redevelopment.


Brand Refresh | Marketing Collateral | Website Redevelopment


“After working on our business marketing strategy with PIER, it became clear that we needed to update our brand. Together we worked to redevelop and modernise the look and feel of Baxter Projects and I am delighted with the results; professional and high-end and perfectly reflects what we’re about.”

- Steve Baxter, Director at Baxter Projects