As part of our working partnership with Peninsula Hot Springs (PHS) PIER offered strategic guidance on their most important campaign of the year – Christmas!
We put our festive hats on and hosted a combined creative brainstorm with the PHS team culminating in the ‘Give the gift of relaxation’ campaign. PIER offered strategic expertise as the campaign was launched and rolled out across socials, Google Ad Search and shopping centre activations.
Santa certainly delivered with the campaign proving to be the best Christmas campaign on record showing a significant year on year lift even within a tough retail climate. Merry Bathing indeed!
Campaign Strategy | Concept Development| Project Management