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TQ Solutions Marketing Strategy

Case Study | Marketing Strategy | TQ Solutions

TQ Solutions was embarking on a transformational change in the way it went to market and structured itself internally. Resulting in a 3-year strategic business change plan, and they wanted their marketing to align.

PIER’S APPROACH

In early 2019 TQ Solutions came to PIER Marketing and briefed us to work with them to understanding their positioning and how to present their services to the market. The first challenge came with reconciling the consulting and augmentation sides of the business, which in turn resulted in a full root and branch review of the TQ operating model. As we supported the TQ Team through this change a 3-year Marketing Strategy was put into place, backed up by an in-depth market audit.

THE OUTCOME

Once the strategy was in place the work was just getting started. Job one was to complete a brand refresh and extension to better reflect the new business approach and development of their Joiners, Movers & Leavers service offer. This was followed up with an annual marketing plan, website redesign and redevelopment.

SERVICES

Marketing strategy and planning | Logo and branding | Website design and development

TESTIMONIAL

"We have worked with the PIER team on design, re-branding and strategic planning over the past few years. PIER's quick turnaround, thought provoking discovery sessions and business minded approach to marketing has been invaluable for us."

- Gareth Flynn, Founder and Managing Director at TQ Solutions