What We Say

Yes — as a digital marketing agency we practice what we preach, starting with content.

Landing page optimisation for a successful online campaign

Online campaigns are one of the more popular ways to promote your brand today. With a multitude of platforms available to deliver your campaign - from Google to Facebook, Instagram and LinkedIn, just to name a few – and countless brands trying to get their message across to the same or similar audience, it can be easy for your campaign to get lost in the noise and not yield the results you were expecting.

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The Sports Injury Clinic Online Campaign

Case Study | Online Campaign | The Sports Injury Clinic

The Sports Injury Clinic (TSIC) got its head in the game when they became the first providers in the Mornington Peninsula and Frankston areas to be accredited by Complete Concussion Management Inc. (CCMI). CCMI helps clinics implement an evidence-based concussion management program for patients. TSIC wanted to shout about their CCMI accreditation to raise service awareness and recall.

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Life Solutions Open Doors Campaign

Case Study | Open Doors Campaign | Life Solutions

How to finance aged care is not an easy or fun conversation to have. Life Solutions wanted to encourage targets (and their loved ones) to start thinking about financial planning sooner with the positive message that if they did, it would empower them with more choice and opportunities when the time comes.

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Four key elements to an effective social media marketing strategy

Four key elements to an effective social media marketing strategy

In its short 17 year life, social media has completely changed the way businesses interact and engage with its customers and clients. These days, a business's online presence plays a critical role in its growth and success, and social media is a huge component of your online brand. There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running. 

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SMART Remarketing Campaign

Case Study | Remarketing Campaign | SMART Business Solutions

As COVID-19 hit Australian businesses, SMART Business Solutions responded swiftly with a solid content marketing strategy, sharing blogs, hosting webinars and disseminating free knowledge to support SMEs throughout the crisis. But how should they maintain brand awareness with this new audience in a now digital-only marketplace? Online advertising was the solution. 

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The Renovator Social Media Strategy

Case Study | Social Media Strategy | The Renovator

The Renovator team came to PIER with a clear request: how should they make social media work harder to build their HQ brand whilst maintaining a personal connection at the local gyms? 

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Work-life balance

Chasing The Dream | Work-Life Balance and The Business Owner

We have enlisted the prose of Ana Adams at TQSolutions (TQ) to guest blog here at PIER Marketing.

Are you a business owner (or any business leader in fact) struggling to find some balance between the challenges and opportunities of running a business, and the people and interests you have outside of work? Does it feel like everyone’s talking about work-life balance, but you can’t see how to make this happen? Identifying how to make a sustainable change can feel overwhelming when you're in the thick of it, so read on if you want some hot tips on how to make this change a reality.

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Brand Refresh Business Case

The Business Case for a Brand Refresh

We’re seeing an increasing number of businesses using this quieter time to focus on some of the bigger projects that have got caught on the perpetual to do list.  For many of us, the response to COVID has generously(!) given us some extra time on our hands. Maybe you are finally updating your kitchen at home, fixing up your garden or thinking about opportunities for change within your business. Perhaps you may keep revisiting that reoccurring thought, ‘does my brand need updating?’ Why not use this time to consider the possibility of a brand refresh or extension? A brand refresh is, by its nature, outside of the normal run of things and does require a fair bit of time and strategic planning. 

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Frankston Arts Centre Brand Refresh

Case Study | Brand Refresh | Frankston Arts Centre

Frankston Arts Centre (FAC) needed a clearer, simplified identity. A logo refresh would help the brand resonate with its audiences, while simplifying the guidelines would enable greater consistency across a vast range of applications. One of the main challenges was needing an identity that could share the spotlight with busy, colourful show branding, and be applied consistently by different show promoters. Cue PIER.

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