Do you understand what it takes to keep your online customers coming back for more? Whatever your answer, the following five strategies are designed to ensure you deliver a brand experience that surpasses your customers’ expectations and guarantees their loyalty.
Oh marketing, you ever changing beast, you. Just when we’re getting a little bit comfortable, you go and move the goalposts. Whether that’s a new social media channel to open an account on (TikTok anyone?), a new Facebook Business Manager interface to explore or a new CRM platform with automation possibilities that blow our minds… one thing is certain about marketing, the execution never quite stays the same. And that’s what we signed up for – FOMO is our middle name. So buckle up whilst we explore what 2020 might have in store:
Setting a solid marketing plan ensures your marketing strategy and tactics are totally aligned with your business objective. When brought into line your marketing efforts will work in unity with other areas of your business, keeping you focused, on task and able to make clear decisions.
Two social media giants just flipped their channels on their heads
In July 2019, Instagram (IG) totally changed the way its 9 million Aussie users engage with content by hiding the number of post likes. Now in October, social media juggernaut Facebook (FB) has followed suit with its 11 million Aussie users.
Naturally the Aussie summer brings a sense of hustle and bustle to popular tourist hot spots, which is great news for businesses operating in that space. Along with the sun comes a higher amount of foot traffic and word of mouth referrals! However, don’t just leave it to chance, there are actions you can take to ensure this upcoming high season is your biggest and best yet.
In a recent HubSpot survey, 49% of respondents admitted their marketing strategy is not effective based on the alignment between marketing and sales. By understanding how your business can measure and improve its marketing effectiveness, your marketing and sales can work simultaneously to boost activity.
How should you be marketing your business milestone?
You’re probably thinking champagne, nibbles and balloons? Somewhat true. While it’s important to acknowledge and celebrate business milestones, it’s also a fantastic marketing opportunity to take advantage of by putting fresh and exciting content out in the market… and get your business contacts involved in the celebration.
End of Financial Year (EOFY) - Just another marketing ploy?
EOFY used to be a simple acronym that could bring accountants out in cold sweats… but in recent years it’s become a much larger, consumer-facing marketing term associated with sales and mass clearance. So, is it just another marketing ploy or should your business be capitalising on the opportunity?
Search Engine Optimisation, or SEO is vital to a high functioning website. SEO is designed to increase both the quantity and quality of traffic to your website that come through search engines, such as Google and Bing. There are many aspects to SEO from web copy to technical backend configurations. Here are just four of the SEO basics that every website should have if it wants to rank on the all-important first page of Google: