What We Say

Yes — as a digital marketing agency we practice what we preach, starting with content.
Four key elements to an effective social media marketing strategy

Four key elements to an effective social media marketing strategy

In its short 17 year life, social media has completely changed the way businesses interact and engage with its customers and clients. These days, a business's online presence plays a critical role in its growth and success, and social media is a huge component of your online brand. There is no silver bullet to social media success, but a comprehensive social media marketing strategy will ensure your approach is considered and informed so you’re ready to hit the keyboard running. 

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SMART Remarketing Campaign

Case Study | Remarketing Campaign | SMART Business Solutions

As COVID-19 hit Australian businesses, SMART Business Solutions responded swiftly with a solid content marketing strategy, sharing blogs, hosting webinars and disseminating free knowledge to support SMEs throughout the crisis. But how should they maintain brand awareness with this new audience in a now digital-only marketplace? Online advertising was the solution. 

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The Renovator Social Media Strategy

Case Study | Social Media Strategy | The Renovator

The Renovator team came to PIER with a clear request: how should they make social media work harder to build their HQ brand whilst maintaining a personal connection at the local gyms? 

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Work-life balance

Chasing The Dream | Work-Life Balance and The Business Owner

We have enlisted the prose of Ana Adams at TQSolutions (TQ) to guest blog here at PIER Marketing.

Are you a business owner (or any business leader in fact) struggling to find some balance between the challenges and opportunities of running a business, and the people and interests you have outside of work? Does it feel like everyone’s talking about work-life balance, but you can’t see how to make this happen? Identifying how to make a sustainable change can feel overwhelming when you're in the thick of it, so read on if you want some hot tips on how to make this change a reality.

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Brand Refresh Business Case

The Business Case for a Brand Refresh

We’re seeing an increasing number of businesses using this quieter time to focus on some of the bigger projects that have got caught on the perpetual to do list.  For many of us, the response to COVID has generously(!) given us some extra time on our hands. Maybe you are finally updating your kitchen at home, fixing up your garden or thinking about opportunities for change within your business. Perhaps you may keep revisiting that reoccurring thought, ‘does my brand need updating?’ Why not use this time to consider the possibility of a brand refresh or extension? A brand refresh is, by its nature, outside of the normal run of things and does require a fair bit of time and strategic planning. 

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Frankston Arts Centre Brand Refresh

Case Study | Brand Refresh | Frankston Arts Centre

Frankston Arts Centre (FAC) needed a clearer, simplified identity. A logo refresh would help the brand resonate with its audiences, while simplifying the guidelines would enable greater consistency across a vast range of applications. One of the main challenges was needing an identity that could share the spotlight with busy, colourful show branding, and be applied consistently by different show promoters. Cue PIER.

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Baxter Projects Brand Refresh

Case Study | Brand Refresh | Baxter Projects

After working with PIER to gain a deeper understanding of their market position, Baxter Projects wanted to renovate their brand to maximise appeal. A brand refresh was called for to ensure their logo and collateral represented their values and market position as a high-end commercial fit-out and refurbishment firm. 

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Summer Snow Juice - Online Campaign Strategy

Case Study | Online Campaign | Summer Snow Juice

Summer Snow Juice wanted to drive online sales for their new sparkling apple juice range with an engaging online campaign.

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Digital Advertising tips 2017

Online Advertising Tips

Online advertising is booming. Did you know more than 40% of digital consumers use social networks to research new brands or products¹? So, how does a business make sure they’re getting seen and heard in what is becoming a very competitive space? Here's what we have to say about maintaining or growing your digital presence.

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