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Marketing Plans for 2018

Holding onto that January motivation

By Monica Butera

It’s January 1. Dust off the runners, learn a new skill, cut down on the coffee intake … Despite the slight hangover, you’re ready to power on with the year ahead. New Year, new you, right?

It’s now January 31 and we recognise that a wobble or two might be creeping in. Saying you’re going to do something, and actually doing it, are two very different notions. So how do you keep yourself on track to make sure 2018 is a year worth celebrating?

PIER Marketing has compiled our best tips to help you see your yearly marketing plan through to the end.

 1.     Dream big, but not too big

You wouldn’t attempt to become a professional athlete overnight, nor can you expect your business to go triple profits in the same time. Set goals that are realistic and attainable based on your achievements and growth in the previous year. Consider why you want to achieve these goals and how they will positively impact your business. If you create goals that don’t seem too unachievable and believe you have enough drive to do so, you will remain motivated to reach them. Then plan your marketing strategies to help you meet these goals. We love a marketing campaign with a really clear objective – it keeps everyone focused and is ultimately very measurable. 

2.     Set the agenda
Some things can be spontaneous. A marketing strategy cannot. That’s not to say there’s no room for an impromptu campaign or two along the way, but these need to be part of your bigger picture. Break down the ultimate goals into sub-tasks, put a deadline on each, and diarise, diarise, diarise! Suddenly, December 31 doesn’t seem so far away and now there’s no procrastinating until November. 

3.     Be each other’s cheerleader
Business growth is not just up to you. Utilise the strengths of your team and delegate each subtask to add accountability. Regularly meet with your team and discuss the progress of each goal, and whether they are still realistic and in line with the marketing strategy. If it’s not just you trying to reach one ultimate end goal, you can all keep each other motivated and cheer each other on from the sidelines.

4.     No pain, no gain
Sometimes life gets in the way, and that’s okay. It can be hard to continue actioning your marketing plan if you’re being pulled in many different directions. Perseverance will be your friend in the long run. Slow and steady wins the race.

Starting to feel the wobbles? Don’t fear, PIER Marketing is here to help you regain balance. For a non-obligational chat about your 2018 marketing plan (or lack thereof), get in touch on 5975 3742 or at hello@piermarketing.com.au. Just picture yourself on December 31 with a guilt free glass of bubbly to see off a well-accomplished professional year.