What We Say

Yes — we practice what we preach, starting with content marketing.

Case Study - Parenting Ideas

With the internet bursting at the seams with parenting advice, Parenting Ideas needed to cut through the noise to launch its latest online course, Parenting Girls. 

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How much budget should I allocate for marketing?

By Catherine Stock-Haanstra

As marketers, we ask questions about budgets often, but rarely get an answer. Perhaps for fear that we’ll spend it, but we suspect more likely that it’s not considered and allocated.

So, as the end of the Australian financial year approaches, we thought it would be a good time to share some industry knowledge about what, really, you should be investing in your marketing.

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Case Study - Bata Industrials

Bata Industrials Australia

Video production | stills photography

A work boot is a work boot, right? Well actually no.  Depending on where you live, the humble work boot can be very different.  And this is something that Bata Industrials Australia wanted to communicate to potential new customers and accounts.  With only European and International marketing tools available, Bata Industrials Australia wanted to create something that encapsulated the Australian work boot, the Australian worker and the Australian market.

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Market your business through event attendance

By Catherine Stock-Haanstra

Attending conferences, trades shows and conventions present opportunities beyond the obvious learning, networking and connecting – I’m talking marketing opportunities. Attending events poses a perfect opportunity to market your business both in person and virtually. Here are some simple tips to ensure you’re also using the opportunity to market your business. 

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Hitting the prime time

We’re big fans of that Friday feeling here at PIER and last Friday was no different. Nothing quite beats settling down to a bit of evening TV viewing, especially when it’s a feature you’ve been working on. Check out this fantastic PR story; a review of KICKBrick on Channel Ten’s The Living Room. And that’s what Friday feels are made of.

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Popping up all over the Peninsula

We’ve been rolling out the latest campaign for Mornington Mazda, hitting the road with a Pop Up Showroom across the Peninsula.  With brand awareness and encouraging test drives as key objectives, we’re taking the Mazda team and their cars to the masses. Our summer-inspired creative concept has been proving a hit with holiday makers and locals alike. 

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By Emma Johnstone

This month we teamed up with our friends over at YOMG to launch their second burger store, this time in our neck of the woods – Mornington!

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AIM awards Entrepreneur of the Year Awards

Why Awards Are Good for Business

By Catherine Stock-Haanstra

If you follow PIER Marketing on Facebook, you will know by now that I am the exceedingly proud, and somewhat humbled, Victorian State Winner of the Australian Institute of Management’s Leadership Excellence Awards in the Owner/Entrepreneur category.

Sitting at my computer finalising my application on a Sunday night a few months back in order to meet the deadline, it’s fair to say I wasn’t enamoured about being nominated for the award. There is a significant amount of work involved and energy expended in an award submission. 

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