What We Say

Yes — we practice what we preach, starting with content marketing.

Keeping your leads warm (even as the weather cools)

Science has proven we are happier and more motivated when the sun is shining. And it makes sense. Bright mornings, sunny evenings and everything in between, what’s not to love? 

But as the mornings start later and our car demisters serve a purpose again, we must remember to stay motivated. All these leads you have generated while frolicking in the sun must not go cold as the weather does. People buy when they are ready to buy, not when you are ready to sell, so you must remain in their minds until that opportunity presents itself. Below are our top tips to keep your client leads warm:

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Valentine's Day Campaigns to Pull at Your Heartstrings 

With Valentine's Day just around the corner, our hearts are fluttering. And we're all for jumping on the V-Day marketing bandwagon, but it must be with purpose. Don't just sprinkle your social media with red hearts and send chocolates to every business on the street for the sake of it. Think about who you want to reach, and the best way to their hearts. 

With a few days to spare to get your Valentine's campaigns (and gifts - we like wine) in order, we thought we'd reminisce on the best campaigns to pull at our heartstrings in 2017 to get your creative juices flowing. 

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Marketing Planning 2018

Holding onto that January motivation

By Monica Butera

It’s January 1. Dust off the runners, learn a new skill, cut down on the coffee intake … Despite the slight hangover, you’re ready to power on with the year ahead. New Year, new you, right?

It’s now January 31 and we recognise that a wobble or two might be creeping in. Saying you’re going to do something, and actually doing it, are two very different notions. So how do you keep yourself on track to make sure 2018 is a year worth celebrating?

PIER Marketing has compiled our best tips to help you see your yearly marketing plan through to the end.

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PIER Facebook

Facebook Algorithm gets personal

It seems Mark Zuckerberg’s New Year’s resolution must have been family oriented and he’s willing to see it through. On January 11, he announced the Facebook algorithm will be changing (again!) to prioritise content that sparks conversation and meaningful interactions, particularly those from family, friends and groups. 

Zuckerberg is stripping Facebook right back to its core. 

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PIER strategy planning

How we plan your marketing strategy

By Catherine Stock Haanstra

At a recent meeting where we were discussing a business’s marketing strategy, one of the business’s team said “You shouldn’t be called PIER Marketing because you do a lot more than just marketing”. I was fascinated by this. We are an outsourced marketing company, providing the marketing function for a range of businesses covering the entire marketing planning process through to tactical delivery. What our guest’s comment clearly demonstrated was a commonly-held perception of marketing at a pure activity level. 

It’s not uncommon for a business to decree “We need a blogger influencer campaign” or “We need to be in the glossies/dailies/on the back of a bus”. Our job as marketing professionals is to cut through the bright lights of the latest tactical tech and focus on the front-end strategy; who are your customers, where can we reach them in the most cost-effective way and how can what we say influence them? 

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Digital Advertising tips 2017

Online Advertising Tips in 2017

By Stacey Micallef

Online advertising is booming.  In fact, 2017 is the first year that online ad spend has surpassed that of TV advertising.  Facebook¹ and Alphabet² (Google's parent company) are the two major players expected to pocket half of that online spend this year.  So how does a business make sure they’re getting seen and heard in what is becoming a very competitive space? 

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An Insider's Guide to Outsourced Marketing

By Emma Johnstone

Many companies outsource their marketing.  When executed successfully, it can be a fantastic way to secure ongoing strategic direction, support and additional resource.  It can also be more forgiving on the budget sheets than taking on a dedicated in-house resource whilst giving you access to a team of experts from different marketing disciplines.  So if you’re contemplating outsourcing, here’s an insiders guide to what you can  expect and some factors to consider.

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Case Study - Parenting Ideas

With the internet bursting at the seams with parenting advice, Parenting Ideas needed to cut through the noise to launch its latest online course, Parenting Girls. 

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Allocating a Marketing Budget

How much budget should I allocate for marketing?

By Catherine Stock-Haanstra

As marketers, we ask questions about budgets often, but rarely get an answer. Perhaps for fear that we’ll spend it, but we suspect more likely that it’s not considered and allocated.

So, as the end of the Australian financial year approaches, we thought it would be a good time to share some industry knowledge about what, really, you should be investing in your marketing.

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